ANALYSIS OF BUSINESS ETHICS PRACTICE IN PUBLIC AND PRIVATE HEALTH INSTITUTIONS: THE CASE OF GONDAR, ETHIOPIA

Abstract

The twenty-first century world has brought business ethics scandals that harmed millions of consumers, investors and employees. The changing business environment in which health care industry is provided as other business sectors has created new challenges both for healthcare givers and health service users. Since patients are customers who are not similar to other product customers, over other business, this industry needs highly ethical business practice. The study conducted to analyze practice of business ethics and suggested ways to improve acceptable business practices in healthcare institutions, and was aimed in the testing of socio demographic characteristics with acceptable practice of principle of business ethics. For this study a mixed research method and descriptive cross-sectional survey design for quantification of data was used. The study performed analysis of ethical business practice from a convenience sample of 335 healthcare professionals. The sampling site and study participants were selected using convenient sampling techniques. Both secondary and primary data would be collected from health care professionals by using self- administered structured questionnaire. The results indicate that potential over all perceptions of healthcare business ethics was recognized by 59% of total respondents. Age, profession work experience had significant prediction effect for the dependent variable. From total of respondents, 69% of participants agreed that their business went in right away. From this study, it can be concluded that many types of unethical trade practices were identified. To better understand the implications of these results, future studies could address: Health care ethical business practices in perspectives of customers perception, health care ethical business practices in perspectives of both medical and paramedical perceptions, ethical business practices in retail shops other than health care sectors and detail Comparative studies in ethical business practice of both private and public health care institutions.