The major objective of this study was to examine the effect of service quality on customer
satisfaction in Ethiopian Insurance Corporation in Gondar Branch. The researcher used
descriptive and explanatory research ...
Title: The Impact of Discount Pricing on Consumer Perceptions of Product Quality: A Case Study of
Beer Consumers in Gondar City
Purpose: This study investigates the effect of discount pricing on consumer perceptions ...
Customer retention is a critical factor for business success, particularly in the banking sector where
competition is intense and service differentiation is limited. This study examines the effect of customer
relationship ...
The objective of the study was to explain the effect of promotion strategy on sales volume of
Gondar Dashen Brewery factory. The research followed quantitative research approach. The
research used both explanatory and ...
This study examines the effect of social media on impulse buying behavior among Safaricom Ethiopia
customers in Gondar City, Ethiopia. Using a descriptive research design and a quantitative research
approach, data were ...
Due to fierce competition in today‟s business environment, many companies are required to
build long- term profitable relationship with customers and to achieve better customer retention.
Therefore, CRM has become more ...
People are crucial to reaching organisational objectives and boosting business profitability
in service-oriented sectors. Numerous academics and works of literature demonstrate that
contented workers are more likely ...
The main purpose of this study is to examine the effect of service quality on customer
satisfaction: a case study on solid waste collecting association, Gondar city, Fasil sub-city. The
study wasan explanatory and ...
Today, mobile phones are considered as one of ingredient in the life of human beings. But due to
rapid developments in technology, modernization and new innovations, there is a short lifecycle
of mobile phone, which ...
In the ever-evolving business landscape, sales personnel are essential to maintaining the
vitality of every organization. Whether in start-ups or large multinational firms, the critical
role of effective salespersons ...
The objective of this study was to investigate determinants of sesame market supply in Metema
district of west Gondar zone. Thus, applying descriptive and explanatory research designs, a total
of 375(male=289 &female=86) ...
Customer retention is critically important for firms in today‘s business environment. In
competitive markets, retaining customers provides a strong competitive advantage, as loyal
customers are less likely to switch ...
In today’s highly competitive business environment, customer loyalty has become a critical
determinant of organizational performance. This study examines the significant effect of
customer loyalty on organizational ...
Digital payment is a method of conducting financial transactions using digital devices
rather than traditional cash or physical cards. The main objective of this study was to
examine the effect of digital payments on ...
This study aimed to identify the Determinant Factors Affecting the Adoption of Telebirr
Mobile Money Service in the Case of Gondar City and to use the findings to propose
strategic recommendations for Ethio Telecom to ...
This study aimed to identify the key determinants of garment product brand preference among
consumers in Gondar, Ethiopia, with a specific focus on undergraduate students at the University
of Gondar. Understanding the ...
It’s plain and simple: the best salespersons consistently deliver for their organizations.Sales
skills are essential for business to finance their business ideas, generate revenues by selling
products and services, ...
Policies to promote the usage of energy saving vehicles, such as electric vehicles and hybrids,
were introduced and implemented in many countries. The Ethiopian government also introduces
different incentive measures ...
This study examines the influence of social media marketing on brand loyalty, focusing on six
critical factors: social media advertisements, word of mouth on social media, users’ trust in
social media, content quality, ...
The objective of this study was to investigate the effect of marketing mix on sales volume of fruit
and vegetable wholesalers in Azezo-Tseda sub city within Gondar City. The researcher employed
quantitative research ...