• Evaluation of factors in uencingimpulsive buying behavior at major super markets in Developing countries:The case of Gondar City, Ethiopia 

  Negash, Mulugeta; Gopal, Kopal; Asmare, Yeshalem (2010-09-17)

  Impulsepurchaseportrayspurchasesthatshoppermakeseitherwithoutanyintentionplannedbeforeshoppingtripandtherebydirectedtoa multifacetedimpactonconsumers.Impulsebuyingbehaviordistressesconsumerspsychologicallyandeconomical ...
• The Impact of Pharmaceutical Promotion Strategies on Prescribing Behavior of Physicians A Developing Country Experience: Case of Addis Ababa, Ethiopia 

  Negash, Dr. Mulugeta; Adamu, Mr. Achenif (2010-10-10)

  The population growth and economic development of Ethiopia contribute for huge demand to health care services in general and pharmaceutical products in particular. There are various local and global players in Ethiopian ...
• Bureaucratic focus and service deliveryChallenges of Tackling Unemployment in the Case of Gondar Town: 

  BirhanuAyalew, Mulusew (2010-10-12)

  Unemployment is a very determinant issue that plays a crucial role in the socioeconomic development of a nation. Unemployment has a discouraging effect on future participation in the labor force, earnings and welfare of ...
• THE EFFECT OF SOCIAL MEDIA MARKETING ON DESTINATIONS IMAGE: THE CASE OF HOSPITALITY & TOURISM INDUSTRY IN GONDAR CITY, ETHIOPIA 

  Fentaye Kassa , Aschalew Adane and Addisu Melkamu (2019-03-03)

  Social media being information-intensive activity for every business and recognized as irresistible for tourism sector. Tourism consumers need information that can help them in the process of travel planning and decision ...
• Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia 

  Negash1, Mulugeta; Tesfaye Gedion, Tesfaye; Tsegay, Asnake (2010-09-17)

  Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia
• The Effects of Gender Role Socialization on Self-Expression of Female Students in Secondary School the Case of Fasil-Dese 

  Birhanu Ayalew, Mulusew (2010-10-12)
• CHALLENGES OF FUTURE HUMAN RESOURCE MANAGEMENT PRACTICE AS A SYSTEM 

  Zelalem, Getaneh; Tilahun, Getnet (2011-05-27)
• BRAND PREFERENCES OF FOOTWEAR PRODUCTS: IN CASE OF SECONDARY STUDENTS IN ADDIS ABABA 

  ZELALEM, GETANEH (2011-05-27)
• ASSESSMENT OF ETHIOPIA’S EXPORT PERFORMANCE & ITS DETERMINANTS 

  ZELALEM, GETANEH (2011-05-27)
• The Impact of Pharmaceutical Promotion Strategies on Prescribing Behavior of Physicians A Developing Country Experience: Case of Addis Ababa, Ethiopia 

  Dr. Mulugeta Negash Assistant Professor, Mr. Achenif Adamu (2017-02-08)

  The population growth and economic development of Ethiopia contribute for huge demand to health care services in general and pharmaceutical products in particular. There are various local and global players in Ethiopian ...
• Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia 

  Mulugeta Negash, Tesfaye Gedion and Asnake Tsegay (2017-03-31)

  The study was done in Ethiopia three cities. The success of any business is highly dependent on getting and maintaining customers. Many firms try to sphere their operations aiming customers through measuring customers’ ...
• Relationships between Advertising Effectiveness, Customer Perceived Value and Customer Loyalty: The Case of Commercial Bank of Ethiopia 

  MS. Zemenay Yeneneh, Dr. Mulugeta Negash and Mr. Aschalew Adane (2018-02-02)

  The banking industry is undertaking extensive promotional activities to attain customers’ preference. The competition in Ethiopian banks is paramount and commercial banks in the country surpassed eighteen from five banks ...
• EFFECT OF CREDIT ACCESS FACTORS ON THE PERFORMANCE OF MICRO AND SMALL ENTERPRISE– IN CASE OF FAMILY BUSINESS OF GONDAR CITY, ETHIOPIA 

  MULUGETA NEGASH WODAJE (2018-04-04)

  The development of a country mainly depends on the performances and structure of manufacturing sector. Developing countries like Ethiopia face a lot of challenges to market its products in line with the formulation and ...
• Identifying and Analyzing of Factors Contributing for Growth of Non–Life Insurance Gross Premium a Developing Country Perspective: Case of Insurance Industry in Ethiopia 

  Negash, Dr. Mulugeta; Venu Gopal, **Prof. Koppala; Asmare, ***Mr. Solomon (2010-11-10)

  Ethiopian non-life insurance gross premium for the past 10 years has grown on average of 20.74% that doubles the economic growth of the country. Although the sector growth is rapid, penetration rate and density of insurance ...
• Relationships between Advertising Effectiveness, Customer Perceived Value and Customer Loyalty: The Case of Commercial Bank of Ethiopia 

  Yeneneh, MS. Zemenay; Negash2, Dr. Mulugeta; Adane, Mr. Aschalew (2010-10-13)

  The banking industry is undertaking extensive promotional activities to attain customers’ preference. The competition in Ethiopian banks is paramount and commercial banks in the country surpassed eighteen from five banks ...
• EFFECT OF CREDIT ACCESS FACTORS ON THE PERFORMANCE OF MICRO AND SMALL ENTERPRISE– IN CASE OF FAMILY BUSINESS OF GONDAR CITY, ETHIOPIA 

  NEGASH WODAJE, MULUGETA (2010-11-12)

  The development of a country mainly depends on the performances and structure of manufacturing sector. Developing countries like Ethiopia face a lot of challenges to market its products in line with the formulation and ...
• PRICING PRACTICES AS A DETERMINANT OF PERFORMANCE IN BAHIR DAR TEXTILE SHARE COMPANY, ETHIOPIA 

  Mekdes Gizachew Ambaye (2019-08-08)

  The study intended to examine pricing practices in case of Bahir Dar Textile Share Company. Marketing strategies are used to apply product into market and attract customers. Their activity needs to match with every single ...
• Factors Behind Brand Switchingin Bahir Dar Textile Industry, Ethiopia 

  GizachewAmbaye*, Mekdes (2019-03-01)

  This study intended to examine factors that can affectcustomer taste preference inthe case of Bahir Dar Textile Industry.Marketing activities are used to apply product into market and attract customers. Their activity ...
• The effect of customer relationship marketing on customer loyalty: A study on public and private owned banks in Gondar City, Ethiopia 

  Fentaye Kassa , Tesfaye Gedyon and Fasil Tesfaye (2019-05-05)

  Abstract: The ultimate objective of the marketing progression is to hold present customers, attract new ones, turn the customers into loyal ones and promote the relationship. Every business organizations without ...
• Effect of Sales Promotion on Consumer Purchase Decision: In case of St’ George Beer in Gondar Town, Ethiopia 

  Fentaye Kassa and Sintayehu Fasil (2019-06-06)

  Abstract: Sales promotion is a key element of promotional mix and it has been widely used to stimulate consumer purchase decision, sustain competitive advantage and increase sales volume within a specific period of time. ...

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