Abstract:
The twenty-first century world has brought business ethics scandals that harmed millions of
consumers, investors and employees. The changing business environment in which health care
industry is provided as other business sectors has created new challenges both for healthcare
givers and health service users. Since patients are customers who are not similar to other product
customers, over other business, this industry needs highly ethical business practice.
The study conducted to analyze practice of business ethics and suggested ways to improve
acceptable business practices in healthcare institutions, and was aimed in the testing of socio demographic characteristics with acceptable practice of principle of business ethics.
For this study a mixed research method and descriptive cross-sectional survey design for
quantification of data was used. The study performed analysis of ethical business practice from a
convenience sample of 335 healthcare professionals.
The sampling site and study participants were selected using convenient sampling techniques.
Both secondary and primary data would be collected from health care professionals by using
self- administered structured questionnaire.
The results indicate that potential over all perceptions of healthcare business ethics was
recognized by 59% of total respondents. Age, profession work experience had significant
prediction effect for the dependent variable. From total of respondents, 69% of participants
agreed that their business went in right away. From this study, it can be concluded that many
types of unethical trade practices were identified. To better understand the implications of these
results, future studies could address: Health care ethical business practices in perspectives of
customers perception, health care ethical business practices in perspectives of both medical and
paramedical perceptions, ethical business practices in retail shops other than health care sectors
and detail Comparative studies in ethical business practice of both private and public health care
institutions.
