Abstract:
Hotel business is a seasonal sector because of many factors. This study is conducted with the
objectives of identifying the factors of tourist hotels seasonality, challenges &marketing strategies to deal
with seasonality, in selected Hotels of Amhara National Regional State tourist destination sites. Descriptive
research design & a mixed research approach were used. Data were collected form hotel managers& hotel
experts of the selected sites through questionnaire, interview, observation, and document review. Descriptive
research analysis was used to describe the current situation of hotel business & seasonality of the
hotel.Majority of the hotel manager & experts have said that the main cause for hotel business seasonality in
the region is leisure/holiday; the institutional causes of seasonality.On the other hand, in the year
2016/17,because of the political instability in Amhara National Regional State,there was a very low tourist
flow &hotel’s occupancy rate.In the same year, many of foreign nations, to mention; USA, Germany,
Canada& England, have warned their citizens not to go to the region specifically and Ethiopia in general.
Thissituationexplainedhow both local & international tourist’s flow to the region were very low & all hotel
managers have replied that political instability is one of the major cause of seasonality of the hotel business,
especially in 2016/17.
