The objective of this study was to investigate the effect of product scarcity and limited-time offers on consumer purchase decisions, particularly regarding edible oil products in the markets of Gondar city. To accomplish ...

The main aim of this study is to assess the factors affecting consumer buying preferences for domestically produced clothes in Gondar city. The study used descriptive and explanatory study design to generate answers ...

This study was aimed to analyze the Determinant of customers’ bank selection Decision in Gondar city. Data was collected using self-administered questionnaires to Banks Customers. Survey research design and quantitative ...

This study examines the effect of digital banking on the profitability of commercial banks in Ethiopia, focusing on key digital banking channels such as Automated Teller Machines (ATM), Point of Sale (POS) terminals, ...

The population growth and economic development of Ethiopia contribute for huge demand to health care services in general and pharmaceutical products in particular. There are various local and global players in Ethiopian ...

Social media being information-intensive activity for every business and recognized as irresistible for tourism sector. Tourism consumers need information that can help them in the process of travel planning and decision ...

The purpose of this study is to analyze the impact of perceived service quality on passengers’ satisfaction in Gondar transportation service. The research was a cross sectional type of research for which a quantitative ...

Destination competitiveness has become a critical issue in today’s increasingly challenging tourism market. Many studies have indicated that tourists and their needs stand as the ultimate driving force which influences ...