The major objective of this study was to examine the effect of service quality on customer satisfaction in Ethiopian Insurance Corporation in Gondar Branch. The researcher used descriptive and explanatory research ...

Customer retention is a critical factor for business success, particularly in the banking sector where competition is intense and service differentiation is limited. This study examines the effect of customer relationship ...

This study examines the effect of social media on impulse buying behavior among Safaricom Ethiopia customers in Gondar City, Ethiopia. Using a descriptive research design and a quantitative research approach, data were ...

People are crucial to reaching organisational objectives and boosting business profitability in service-oriented sectors. Numerous academics and works of literature demonstrate that contented workers are more likely ...

Today, mobile phones are considered as one of ingredient in the life of human beings. But due to rapid developments in technology, modernization and new innovations, there is a short lifecycle of mobile phone, which ...

The objective of this study was to investigate determinants of sesame market supply in Metema district of west Gondar zone. Thus, applying descriptive and explanatory research designs, a total of 375(male=289 &female=86) ...

In today’s highly competitive business environment, customer loyalty has become a critical determinant of organizational performance. This study examines the significant effect of customer loyalty on organizational ...

This study aimed to identify the Determinant Factors Affecting the Adoption of Telebirr Mobile Money Service in the Case of Gondar City and to use the findings to propose strategic recommendations for Ethio Telecom to ...

It’s plain and simple: the best salespersons consistently deliver for their organizations.Sales skills are essential for business to finance their business ideas, generate revenues by selling products and services, ...

This study examines the influence of social media marketing on brand loyalty, focusing on six critical factors: social media advertisements, word of mouth on social media, users’ trust in social media, content quality, ...