Impulse􀀈purchase􀀈portrays􀀈purchases􀀈that􀀈shopper􀀈makes􀀈either􀀈without􀀈any􀀈intention􀀈planned􀀈before􀀈shopping􀀈trip􀀈and􀀈thereby􀀈directed􀀈to􀀈a multifaceted􀀈impact􀀈on􀀈consumers.􀀈Impulse􀀈buying􀀈behavi ...

Unemployment is a very determinant issue that plays a crucial role in the socioeconomic development of a nation. Unemployment has a discouraging effect on future participation in the labor force, earnings and welfare of ...

Every business enterprise operates within a given society and the relationships that a business has with the society have been discussed by several scholars in the context of corporate social responsibility. The basic ...

Abstract: The ultimate objective of the marketing progression is to hold present customers, attract new ones, turn the customers into loyal ones and promote the relationship. Every business organizations without ...

The study intended to examine pricing practices in case of Bahir Dar Textile Share Company. Marketing strategies are used to apply product into market and attract customers. Their activity needs to match with every single ...

Abstract Marketing mix elements plays a critical role in building brand loyalty. Although there are several studies conducted on the relationship between marketing mixes elements on brand loyalty, they shows mixed ...

The subject of customer relation on market performance is of great importance for beer industries that want to be competitive in marketplace. Currently, customer relation on marketing performance is attracting the attention ...

The aim of the study was to investigate the role of marketing skill for the success of tourism sector for the case of Gondar town. The study focused on four major tourist sites in the town: Fasildes castle, Fasil swimming ...