Abstract:
Background: currently more than 70 countries in the globe had a blood donation level less than
the optimal level of 10/1000 population even though the practice was started early in 17th century. Thus
WHO recommended the countries at least 1% of the population needs to donate blood to meet the
minimum requirement. To this end, community based cross-sectional study was conducted among the
included 343 study samples who were surveying and thirteen (13) FGD with seven (7) key informant
groups were analyzed among the discussion. A multistage and simple random sampling technique was
employed followed by systematic random sampling technique. Schematic presentation was used in
order to select the targeted three sub cities. Simple descriptive statics like frequency distribution and
mean was used in a quantitative method. While, on using qualitative, a purposive selection of sampling
was employed for FGD and Key informants. The study reveals that the overall prevalence of VBD
practice was 23.1%.
Respondents (N=73) duo to “saving the lives of peoples” was reported the major. While, “Yet,
“the religious influence” and “influenced by blood bank staff” were reported as the least motivators‟
factors. Where, among the promotional communication, “electronic mass media” and those, TV was
widely reported. Among the study participants who had never been donate a blood (N=270), “no more
additional information about blood donation practice” was reported majorly while, “not know where”
were (41%). Since, “distance” covered (63%), participants who were “far from any periodic
sensitization” (42%), “inopportunity” (41%) and “fear” (20%) accounted among the major factors.
However, “lack of time”, 32 (12%) and “theirs religion prohibition”, (5 %) were the least reasons.
FGD and the key informant‟s interview beliefs reveal the mass media coverage (electronic) had a
good contributor for practice of blood donation. According to this study‟s implications, beside to work
for integrated among the social work professional person, being informed communities about the VBD
and its life-saving benefits either via the electronic mass media or direct presenting donors witness on
TV/Radio and involvements on the education design with constructing several blood banks and made
of frequent blood donation campaign in different places could people more likely to be going to donate
blood voluntarily and satisfies the minimum WHO requirement.
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