Abstract:
As „green‟ issues continue to become a global concern, assessing organizational competitiadvantage from green paradigms perspectives is imperative. The purpose of this study is investigate the effect of green supply chain management practice on competitive advantage in caseof Dashen Brewery S.C Gondar Branch by taking the following independent variables such Green Marketing, Green purchasing, Reverse Logistics and Green Distribution and cost, producinnovation, flexibility and delivery are the dimensions to measure the dependent variable. In ordto attain the objectives of the study, explanatory research design and quantitative and qualitatanalysis were entertained. As a means of data collection instrument; close ended questionnaire wapply. The total populations of the case organization are 561 and from those total populations tresearcher were take 80 employees of Dashen Brewery Share Company by using (Malhotra, et 2007) sample size determination technique; mainly those are employees on the target departmesuch as purchasing, marketing, promotion and transportation west management and warehouse. In ordeto analyses, interpret and present the data captured via questionnaire, Statistical Package for Social Sciences (SPSS) version 20 were used. Both inferential and descriptive analysis methodswere used i.e. percentage, means, standard deviation, correlation, multiple regression andnarrative analysis was used from the finding all the variables which are used to measure independent variable has a positive and significant relationship and effect on competitiadvantage except green distribution practice because it has insignificant effect, finally researcher conclude that green supply chain management has a positive effect on competitiadvantage of Dasnen brewery Share Company and the researcher recommend that the companyshould do more on green distribution practice and strictly and hardly on green marketing becauseit has a great effect on competitive advantage with compared to other green supply chainmanagement practice.
